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Luné hero
Minimal • Sophisticated • Calm Luxury
A boutique spa-inspired identity designed around soft neutrals, premium calm typography, and a quiet luxury experience. Clean systems. Natural textures. Elegant restraint.
Calm Luxury
Boutique Spa
Clean European
Brand System
logo • usage • brand feel
quiet luxury structure

Logo usage

Primary: taupe #B7AAA1 on ivory backgrounds. Secondary: white on taupe. Monochrome option for packaging and embossing.

logo taupe
logo white
logo mono

Brand style

Inspired by a European boutique hotel spa: soft natural light, linen textures, light marble and wood. Minimal signage. Not noisy — intimate and refined.

Suggested phrase system: “Calm Luxury. Expert Care.”

Color Palette
official tones
spa boutique neutrals

Palette

Built to feel warm, soft and premium — designed for airy layouts and calm visual rhythm.

#F5F1EC
#E6C8C3
#DCCFC4
#B7AAA1
#C9C3BD
#EDE6DF
Typography
elegant serif • clean sans
wide spacing

Typography

Calm Luxury. Expert Care.
Elegant serif + clean sans • wide spacing

Letter system

“Luné” — fine script logo
“NAIL STUDIO” — minimal sans, wide tracking
Balance: romantic softness + modern structure
Signature Touchpoints
client moments • brand applications • environment
click to expand
Business card
Business Card An understated first impression—soft neutrals, generous spacing, and a tactile feel that communicates calm luxury before a word is spoken.
Uniform
Uniform An understated first impression—soft neutrals, generous spacing, and a tactile feel that communicates calm luxury before a word is spoken.
Gift certificate blank
Gift Certificate Staff uniform concept to extend the brand into the service experience—black base for professionalism, beige apron for warmth, and subtle logo placement for a refined presence.
Salon environment
Salon Environment A thoughtful touchpoint for gifting—minimal structure with room to adapt, keeping every promotion aligned with the brand’s elegance.